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Allie's Effortless Secrets™

Founder of Ravie Beauty

The Shades

Every shade for every day.

  • Daisy
  • Zinnia
  • Verbena

Why Effortless Lips™ Classic Collection is Unparalleled

✓ What is Effortless Lips™ Classic Collection?

Effortless Lips™ is a sheer-buildable lip color formulated for everyday wear. Its unique 3-in-1 formulation offers the pillowy comfort and hydration of a balm, the pigment buildability of a lipstick, and the perfect shine of a gloss.

The Effortless Lips™ Classic Collection includes all three perfectly curated nudes—Daisy, Zinnia, and Verbena—plus The Cozy Plush™ Knit Beanie.

✓ The Formula

Effortless Lips™ formula smooths, nourishes, and hydrates your lips, delivering a balmy, pillowy finish with perfect shine. The formula grips your lips without slipping or settling into fine lines, ensuring even wear and avoiding flaky lip color. Each lip color is meticulously hand-poured in Italy, guaranteeing the highest quality and craftsmanship.

✓ The Design

The slim bullet design of Effortless Lips™ ensures effortless application on any size lips—no mirror needed. The formula grips lips without slipping, allowing for an even, buildable, and smooth application.

✓ The Application

Simply grip and glide Effortless Lips™ over your lips to achieve your desired coverage. You can keep things sheer with a swipe or two, or build it up for more intense color and a full lip look. It's buildable magic.

✓ The Wear

Effortless Lips™ keeps your lips smooth and nourished, avoiding flaky lip color. It provides a balmy, pillowy finish with perfect shine and wears off evenly, ensuring your lips look flawless throughout the day.

✓ The Shades

Daisy: A light pinky peach, perfect with lip liners or mixing with any lip shade.

Zinnia: A mauve brown that complements all skin tones.

Verbena: A classic brown berry that offers a soft touch with one layer or builds to a bold lip.

✓ The Ingredients

Effortless Lips™ is crafted with clean, EU-compliant ingredients, ensuring the highest quality. Hand-poured in Italy, the formula is vegan, cruelty-free, and features a subtle vanilla scent. For a complete list of ingredients, see below.

NET WT. 1.7g | 0.06oz

DAISY: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 77891 (TITANIUM DIOXIDE), AROMA (FLAVOR), CI 77491 (IRON OXIDES), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 77492
(IRON OXIDES), CI 15850 (RED 7 LAKE), CI 42090 (BLUE 1 LAKE), CI 77499 (IRON OXIDES)

ZINNIA: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), AROMA (FLAVOR), CI 15850 (RED 7 LAKE), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 42090 (BLUE 1 LAKE), CI 77499 (IRON OXIDES)

VERBENA: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18
TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 15850 (RED 7 LAKE), CI 77491 (IRON OXIDES), CI 42090 (BLUE 1 LAKE), AROMA (FLAVOR), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 77499 (IRON OXIDES)

Clean Formulas
Crafted in Italy
Cruelty Free
Vegan

The Effortless Effect™

Don't take our word for it.

4.8
Rated 4.8 out of 5 stars
Based on 1,069 reviews
Total 5 star reviews: 919 Total 4 star reviews: 80 Total 3 star reviews: 51 Total 2 star reviews: 14 Total 1 star reviews: 5
93%would recommend these products
Slide 1 selected
1,069 reviews
  • TY
    Tamara Y.
    Verified Buyer
    Effortless Lips™
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Balmy Finish, Perfect Shine
    What's your age range? 55-64
    Rated 5 out of 5 stars
    2 days ago
    Sleek. Sheer

    The lipstick is vey sheer in the 2 colors I ordered (Daisy and Lily). This is not the formula for you if you are looking for color saturation especially in these 2 pale colors, as it is a very glossy formula. But if you like subtle and glossy, which is what I was looking for, these are very nice.

    Daisy does not show up much. Lily is a bit deeper but also very subtle. There are many other colors that would show up more if you are looking for color intensity.

    In photo I attached, Daisy on top. Lily on bottom. 3 swipes each.

  • BG
    Becky G.
    Verified Buyer
    Effortless Lips™ Signature Trio
    Reviewing
    Effortless Lips™ Signature Trio
    I recommend this product
    What are your favorite features of this product? Even Application, Sheer-Buildable Formula, Nourishing, Balmy Finish, Wears Off Beautifully
    What's your age range? 18-24
    Rated 5 out of 5 stars
    3 weeks ago
    Best Bold lip colour- so versatile!

    Great formula. Feels incredible. Very versitile, Melts into lip liner. The bolder shades are my favourite because they can give a very fresh natural but lively look or something BOLD. These shades also look really good on my mother who has cooler skin, Grey hair and brown eyes. Even Poppy which looks really warm somehow looks REALLY good on her. And she even likes Rose and she HATES bold lips cause she feel like they normally make her lips look thin now that she's older.

  • HB
    Hamblen, B.
    Verified Buyer
    Effortless Lips™
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Sheer-Buildable Formula, Even Application, Wears Off Beautifully, Balmy Finish, Nourishing
    What's your age range? 35-44
    Rated 5 out of 5 stars
    1 month ago
    Met all expectations!

    This is just lovely. I am not a lip product person as I always forget to apply before leaving the house, but I actually look forward to putting this on. The size is perfect for my small lips, and it really suits my go-to natural makeup preferences. It feels hydrating and nourishing. It doesn't last ages, but that's not really a deal breaker for me.

  • AM
    Angela M F.
    Verified Buyer
    Effortless Lips™ Classic Trio
    Reviewing
    Effortless Lips™ Classic Trio
    I recommend this product
    What are your favorite features of this product? Sheer-Buildable Formula, Even Application, Balmy Finish, Perfect Shine, Nourishing
    What's your age range? 45-54
    Rated 5 out of 5 stars
    1 month ago
    Way to go, Allie & Tylan

    I bought Effortless Lips in Lily first. It's a beautiful peach, but my regular nude everyday is darker than Lily. I bought Rose next so I'd have that perfect red for special occasions. Then I bought the most recent trio because I wasn't sure if I liked Verbena or Zinnia better. Daisy is lovely but a little light on me. Verbena is a gorgeous berry brown for when I want a bolder look. My heart belongs to Zinnia. It is the perfect brownie nude that I was looking for; Allie seemed to be reading my mind. I just received the Lip Renewal Treatment Oil today in the mail. I'm looking forward to wearing it tonight to bed to see how my lips feel in the morning. I'm pretty positive I will be buying the double set of the Lip Renewal & another Zinnia (as I think I will run out of that first). I pray Ravie continues to be a great success for you. Thank you!

  • MS
    Marie S.
    Verified Buyer
    Effortless Lips™ Classic Collection
    Reviewing
    Effortless Lips™ Classic Collection
    I recommend this product
    What are your favorite features of this product? Balmy Finish, Smoothing, Nourishing, Perfect Shine, Sheer-Buildable Formula
    What's your age range? 55-64
    Rated 5 out of 5 stars
    1 month ago
    Beautiful new shades…same great formula

    Three new beautiful fall shades. Love these colors. Very flattering on. Same great, buildable, wearable formula. Own all 9 shades and enjoy them all! Allie Glines has done an amazing job on creating such an amazing product. Highly recommended!

Reviews LoadedReviews Added
Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Crafted in Italy
Cruelty Free
Vegan
Clean Formulas
Crafted in Italy
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk