This site uses cookies for better user experience and analytics.
Love at first swipe.
NEW: Effortless Lips™ Valentine's Day Trio
The Effortless Lips™ Valentine's Trio includes all three perfectly curated pinky reds—Peony, Tulip, and Rose.
Effortless Lips™ is a 3‑in‑1 lip color fusing balm comfort, lipstick pigment, and gloss shine. Its nourishing, hydrating formula smooths fine lines with a pillowy finish, and the slim bullet ensures easy application. Clean, cruelty-free, and vegan—each Italian-made shade is crafted for effortless, everyday wear.
Makeup Made Effortless™
We test thousands of formulas so you don’t have to. Your search for the best in beauty ends here—and we’re just getting started.