“Brows shouldn’t be a chore. This pencil delivers that classic, put-together brow—faster and easier than ever.”

Clean Formulas
Cruelty Free
Vegan

The Effortless Effect™

Don't take our word for it.

4.9
Rated 4.9 out of 5 stars
Based on 52 reviews
Total 5 star reviews: 49 Total 4 star reviews: 1 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 0
96%would recommend this product
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52 reviews
  • CM
    Carmen M.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Natural, Hair-like Strokes
    What's your age range? 55-64
    Rated 5 out of 5 stars
    2 months ago
    Beautiful eye brow pencil

    I’m loving this pencil , it works so beautifully on my brows , the color dark brown is perfect for me , neutral color on me . thank you for creating this beautiful product. ♥️ Alie !

  • S Profile picture for Susan
    Susan
    Verified Reviewer
    I recommend this product
    What are your favorite features of this product? Natural, Hair-like Strokes, No Sharpening Needed, Built-In Spoolie, Ease of Use
    What's your age range? 55-64
    Rated 5 out of 5 stars
    18 hours ago
    New holy grail after mourning the discontinuation of my old favorite - this is WAY better!

    I have been trying to find a replacement for my old Clinique brow pencil that was discontinued and have tried all sorts of shades and form factors and you name it. Nothing has been working. I LOVE Allie and Ravie but hadn't picked upu the eye pencil until this weekend and let me tell you what a game changer it is. I like this even better than the old brand not only because it looks more natural on me but the color is a much more realistic shade as well. Thank you, Allie, for developing products that you know we'll love because you loved them first!

  • J
    Jennifer
    I recommend this product
    Rated 5 out of 5 stars
    18 hours ago
    5 Stars

    works great

  • MG
    Melissa G.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Ultra-Precise Application, Ease of Use, Smudge-Proof, All-Day Wear, Built-In Spoolie
    What's your age range? 45-54
    Rated 5 out of 5 stars
    6 days ago
    Brow pencil

    I had heard a great review for this brow pencil and was excited to try it. So far, so good! It applies easily and stays put even for this 50+ gal with very oily skin!

  • MD
    Melissa D. S.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Ultra-Precise Application, Natural, Hair-like Strokes
    What's your age range? 45-54
    Rated 5 out of 5 stars
    2 weeks ago
    Very slim

    I like this new eyebrow pencil a lot! The packaging is elegant and the slim tip doesn't break off

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Perfect 1.2mm Tip
Hair-Like Strokes
Smudge-Proof
Long-Lasting
Built-In Spoolie
Cruelty Free
Vegan
K-Beauty Innovation