"The most foolproof, natural-looking blush for everyday. It's truly diffused perfection."

Clean Formulas
Cruelty Free
Vegan

The Effortless Effect™

Don't take our word for it.

4.9
Rated 4.9 out of 5 stars
Based on 213 reviews
Total 5 star reviews: 194 Total 4 star reviews: 14 Total 3 star reviews: 3 Total 2 star reviews: 2 Total 1 star reviews: 0
98%would recommend these products
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213 reviews
  • CT
    Charity T.
    Verified Buyer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Blendable, Easy To Use, Smoothing, Buildable Formula, Soft-Focus Finish
    What's your age range? 35-44
    Rated 5 out of 5 stars
    9 minutes ago
    Beautiful color

    I love this baked blush so much. It always goes on flawless.Thank you

  • T
    Tara
    Verified Buyer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Buildable Formula, Blendable, Long-Lasting, Evenly Diffused, Easy To Use
    What's your age range? 35-44
    Rated 5 out of 5 stars
    2 days ago
    Soft and blurred with subtle highlight

    Purchased in daydream because who doesn’t love Allie and you know she puts such care into her products. Bought the brush too. Perfect color for me and went on so smooth and blended beautifully. Paired well with my bronzer. Lasting power is there. Great job, Allie.

  • S
    Sydney
    Verified Reviewer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Buildable Formula, Blendable, Evenly Diffused, Soft-Focus Finish, Natural
    What's your age range? 25-34
    Rated 4 out of 5 stars
    5 months ago
    Wonderful formula, Paradise is not for cool undertones

    I got the shade Paradise. For reference I am very fair and very cool-toned. Paradise will work for you if you have a neutral, olive, golden, or warm undertone. I personally got this thinking it’d at least be a neutral given the reviews and descriptions people have given, but it is a straight up warm toned blush-bronzer on me. I got this shade over Oasis as that one is a berry, and I wasn’t looking for a berry, and Daydream being labeled as peachy will definitely show up orange on me so I had to avoid that one. *The formula IS wonderful.* That being said I’ll use it up, but will only buy this blush again if Allie releases a lighter intensity shade that’s a true baby pink. For reference on my tone, I use Lisa Eldridge foundation in shade 1. I love this brand and am excited for new releases!

  • DC Profile picture for Daniella C.google logo
    Daniella C.
    Verified Buyer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Buildable Formula, Blendable, Natural, Easy To Use
    What's your age range? 25-34
    Rated 5 out of 5 stars
    5 months ago
    Stunning

    Highly recommend, even bought it for my niece who is just starting out with makeup and wanted something easy to blend, but also pigmented!

  • TY
    Tamara Y.
    Verified Buyer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Buildable Formula, Natural, Soft-Focus Finish
    What's your age range? 55-64
    Rated 5 out of 5 stars
    5 months ago
    SHEEN , not shimmer!

    I love the formula of this blush. I ordered PARADISE, which is a beautiful neutral toasted pink. I love that the formula has a hint of sheen, not a glittery shimmer. If you want more shimmer, you could add a highlighter on top, but for me, on my mature skin, I want NO shimmer at all.

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Perfect 1.2mm Tip
Hair-Like Strokes
Smudge-Proof
Long-Lasting
Built-In Spoolie
Cruelty Free
Vegan
K-Beauty Innovation