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A unique, 3-in-1 everyday sheer-buildable lip color with the comfort of a balm, the buildable pigment of a lipstick, and the shine of a gloss.
What is Effortless Lips™?
Effortless Lips™ is a unique, 3-in-1 everyday sheer-buildable lip color that combines the comfort of a balm, the buildable pigment of a lipstick, and the shine of a gloss. Our formula is buildable, hydrating, and nourishing, providing a pillowy finish that is friendly to fine lines. Designed with a slim bullet for easy application, Effortless Lips™ is clean, cruelty-free, and vegan. Each shade is meticulously made in Italy, ensuring the highest quality for everyday wear.
Why You'll Love It
The Formula
Full Ingredients
How To Use
Founder's Formulation

Effortless Lips™
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"Meet your new favorite everyday lip."

The Effortless Effect™
Don't take our word for it.