“Brows shouldn’t be a chore. This pencil delivers that classic, put-together brow—faster and easier than ever.”

Clean Formulas
Cruelty Free
Vegan

The Effortless Effect™

Don't take our word for it.

4.9
Rated 4.9 out of 5 stars
Based on 46 reviews
Total 5 star reviews: 43 Total 4 star reviews: 1 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 0
96%would recommend this product
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46 reviews
  • CM
    Carmen M.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Natural, Hair-like Strokes
    What's your age range? 55-64
    Rated 5 out of 5 stars
    1 month ago
    Beautiful eye brow pencil

    I’m loving this pencil , it works so beautifully on my brows , the color dark brown is perfect for me , neutral color on me . thank you for creating this beautiful product. ♥️ Alie !

  • T
    Trudie
    I recommend this product
    Rated 5 out of 5 stars
    14 hours ago
    5 Stars

    Wow- the PERFECT brow pencil! Love it!

  • CT
    Charity T.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Natural, Hair-like Strokes, Built-In Spoolie, No Sharpening Needed, Ease of Use, Smudge-Proof, All-Day Wear
    What's your age range? 35-44
    Rated 5 out of 5 stars
    Yesterday
    Amazing!!!!

    Oh my this eyebrow pencil is my new holy Grail. It is so amazing. The color is perfect. It glides on and fills in my eyebrows amazingly. The spoolie on the end is so great to blend. Thank you

  • BT
    Barbara T.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Perfect 1.2mm Tip, Ultra-Precise Application, Ease of Use, Natural, Hair-like Strokes
    What's your age range? 65+
    Rated 5 out of 5 stars
    4 days ago
    Finallly!

    This is now my forever brow pencil.

    I’ve tried more brands than I can count. High end and low.

    There’s always something missing- either the formula or color is off.

    You really nailed it Allie.

    Thank you!!

  • M
    Mary
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    5 Stars

    The brow pencil was just as expected, easy to use, beautiful color and I love that there is a spooly on the other end.

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Perfect 1.2mm Tip
Hair-Like Strokes
Smudge-Proof
Long-Lasting
Built-In Spoolie
Cruelty Free
Vegan
K-Beauty Innovation