“I’ve never been an eyeliner person. Everything always felt too harsh or too bold, so I used to buff eyeshadow along my lash line just to get a soft look, but it never stayed. This one finally gives me the softness I love and the wear I always wanted.”

Real People. Real Results.

4.9
Rated 4.9 out of 5 stars
Based on 120 reviews
Total 5 star reviews: 114 Total 4 star reviews: 4 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 0
98%would recommend these products
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120 reviews
  • CD Profile picture for Courtney D.
    Courtney D.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Soft Natural Look, Creamy Glide, Easy to Blend, Longwear, Everyday Shades
    What's your age range? 35-44
    Rated 5 out of 5 stars
    1 week ago
    Love! My new favorite everyday liner!

    I saw an Instagram ad for this eyeliner, and I decided to give it a chance. I'm so glad that I did! I bought two colors, Drift and Umber, and both are beautiful! They glide on smoothly and I love that they look like eyeshadow liner, but are much more precise and long lasting! Literally couldn't be more pleased. I want more colors!

  • CY
    Catherine Y.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Soft Natural Look, Creamy Glide, Waterproof, Everyday Shades, Zero Tug
    What's your age range? 45-54
    Rated 5 out of 5 stars
    2 weeks ago
    Drift Eyeliner

    My new Holy Grail.

    Bottom swatch it Drift. Ultra creamy and long lasting. Perfect for my fair skin and blue eyes.

  • LN
    Leslie N.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Easy to Blend, Longwear, Zero Tug, Gentle on Eyes, Creamy Glide
    What's your age range? 65+
    Rated 5 out of 5 stars
    3 weeks ago
    Nailed it!

    Great eyeliner that applies smoothly, is creamy but sets and lasts all day. I was going to get the Drift, but then saw Nikki LaRose recommend the Umber color twice last week, so I went for it. Works well for eyeglass wearers as she said it would :) Drift will be next!

  • MP
    Megan P.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Creamy Glide, Easy to Blend, Longwear, Waterproof, Zero Tug
    What's your age range? 35-44
    Rated 5 out of 5 stars
    4 weeks ago
    So well loved...

    Love this unique shade, it looks good in my waterline and my lid!! It's perfect!!!

  • KV
    Katherine V.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Creamy Glide, Gentle on Eyes
    What's your age range? 25-34
    Rated 5 out of 5 stars
    1 month ago
    Great eyeliner

    Goes on smoothly and lasts throughout the day. All I could really ask for in an eyeliner.

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Hair-Like Strokes
True-to-Tone Shades
Smudge-Proof
Ultra-Fine Tip
Gentle on Skin
Cruelty Free
Vegan
K-Beauty Formula
Creamy
Longwear
Smudge-Proof
Sharpenable
Waterproof
Clean Formula
Cruelty Free
Vegan
German-Engineered Blade
Mess-Free Reservoir
Universal Pencil Fit
Clinically Proven
+228% Hydration
Instant Skin Bounce
900K ppm Nano-Particles
Day & Night
Barrier Strengthening
Peptide Powered
Makeup-Ready Base
All Skin Types
Sensitive-Skin Friendly
Fragrance-Free
Clean, Vegan, Cruelty-Free
Creamy, Soft Glide
Blendable Before It Sets
Soft-Focus Finish
All-Day Wear
Waterproof
Earthy, Natural Shades
Sharpenable
Clean, Vegan, Cruelty-Free
Rounded + Angled
Ultra-Soft
Cruelty-Free
Weighted for Control
Easy to Use
Soft Definition
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