Soft Definition™ Longwear Eyeliner
A soft, blendable eyeliner that naturally defines your eyes, made for anyone who’s ever been scared of eyeliner and wants softness that truly stays.
Drift
A unique, soft taupey gray that gives definition without ever looking harsh.
Umber
An earthy brown that adds natural depth for everyday wear.
Onyx
A classic black for timeless definition that can be soft or bold.
Dune
A soft light beige for the waterline that brightens and wakes up the eyes.
“This is the creamiest eyeliner...seriously, like butter and yet, it stays on all day long.”
Lisa B.Age 55-64
Read all 185 reviewsPairs well with
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The Eyeliner Brush
Secret to soft, natural eyes.
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The Pencil Sharpener
German blade, mess-free precision.
Soft Definition™ Longwear Eyeliner
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible.
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Real People. Real Results.
- JMJennifer m.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat are your favorite features of this product? Longwear, Zero Tug, Everyday Shades, Gentle on Eyes, Soft-Focus FinishWhat's your age range? 45-54Rated 5 out of 5 stars3 days agoLooonnnngggg lasting
OMG….. when I tell you I have tried them all…..I have! Other than old fashioned liquid eyeliner waterproof nothing would stay put on me……but this does! It’s so creamy but stays put! Don’t know how you did it but it’s great!
- BPBarbara P.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat are your favorite features of this product? Creamy Glide, Easy to Blend, LongwearWhat's your age range? 65+Rated 5 out of 5 stars1 week agoPerfect for mature eyes!
I have finally found a creamy eyeliner pencil I can use that doesn’t crumble or get grainy near my lash line, blends out beautifully with the eyeliner brush and stays put all day. I have tried multiple different eyeliner pencils and had given up when I saw Allie Glines on Facebook with a reel. So glad I ordered it! I am 65 with loose textured hooded eyelids so an eyeliner pencil is put to the test. It lasts all day too!
- MOMaureen O.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat are your favorite features of this product? Creamy GlideWhat's your age range? 65+Rated 5 out of 5 stars1 week agoCreamy
Eyeliner is very creamy,
glides on without having to tug the eyes. Long lasting too.
- CFCaitlin F.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat are your favorite features of this product? Creamy Glide, Everyday ShadesWhat's your age range? 35-44Rated 5 out of 5 stars2 weeks agoCan I leave 6 stars?
Wow these are good eyeliners. They truly glide on, I've never had anything go along my eye so smoothly, like butter. They have almost a powdery texture, its wild. I'm low contrast so Umber is my perfect everyday shade, and Drift is amazing for something more dramatic. And when they dry down, they stay there. I'm a forever customer.
- MMMollie M.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat's your age range? 35-44Rated 5 out of 5 stars2 weeks agoShade "drift" = perfection
I love this eyeliner. The shade drift is absolute perfection and it is exactly as the website describes.