"The most foolproof, natural-looking blush for everyday. It's truly diffused perfection."

Clean Formulas
Cruelty Free
Vegan

The Effortless Effect™

Don't take our word for it.

4.9
Rated 4.9 out of 5 stars
Based on 205 reviews
Total 5 star reviews: 187 Total 4 star reviews: 14 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 0
98%would recommend these products
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205 reviews
  • S
    Sydney
    Verified Reviewer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Buildable Formula, Blendable, Evenly Diffused, Soft-Focus Finish, Natural
    What's your age range? 25-34
    Rated 4 out of 5 stars
    3 months ago
    Wonderful formula, Paradise is not for cool undertones

    I got the shade Paradise. For reference I am very fair and very cool-toned. Paradise will work for you if you have a neutral, olive, golden, or warm undertone. I personally got this thinking it’d at least be a neutral given the reviews and descriptions people have given, but it is a straight up warm toned blush-bronzer on me. I got this shade over Oasis as that one is a berry, and I wasn’t looking for a berry, and Daydream being labeled as peachy will definitely show up orange on me so I had to avoid that one. *The formula IS wonderful.* That being said I’ll use it up, but will only buy this blush again if Allie releases a lighter intensity shade that’s a true baby pink. For reference on my tone, I use Lisa Eldridge foundation in shade 1. I love this brand and am excited for new releases!

  • DC Profile picture for Daniella C.google logo
    Daniella C.
    Verified Buyer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Buildable Formula, Blendable, Natural, Easy To Use
    What's your age range? 25-34
    Rated 5 out of 5 stars
    3 months ago
    Stunning

    Highly recommend, even bought it for my niece who is just starting out with makeup and wanted something easy to blend, but also pigmented!

  • TY
    Tamara Y.
    Verified Buyer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Buildable Formula, Natural, Soft-Focus Finish
    What's your age range? 55-64
    Rated 5 out of 5 stars
    4 months ago
    SHEEN , not shimmer!

    I love the formula of this blush. I ordered PARADISE, which is a beautiful neutral toasted pink. I love that the formula has a hint of sheen, not a glittery shimmer. If you want more shimmer, you could add a highlighter on top, but for me, on my mature skin, I want NO shimmer at all.

  • HB
    Hamblen, B.
    Verified Buyer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Soft-Focus Finish, Long-Lasting, Buildable Formula, Blendable
    What's your age range? 35-44
    Rated 4 out of 5 stars
    5 months ago
    Love this, but may have misjudged the shade (Oasis)!

    Beautiful formula, generous size and lovely shade and packaging. My problem is that I am always drawn to berry shades: they suit my cooler skin-tone, but since I am pale they require a really light hand, and I am not the most skilled or experienced at blending! Even using Allie's excellent brush, I find this a bit challenging. I will keep using it, especially during the winter, and look forward to trying the other shades, which might be more suited to a natural, everyday makeup look on me.

  • BM
    Beth M.
    Verified Buyer
    Reviewing
    Endless Diffusion™ Baked Blush
    I recommend this product
    What are your favorite features of this product? Blendable, Natural, Smoothing, Easy To Use
    What's your age range? 65+
    Rated 5 out of 5 stars
    5 months ago
    Love the color and more

    I knew the color was pretty, but I wasn’t prepared for how silky it went on my face. When I blended it in, it was just like the lit from within that everybody talked about.

    Now, which color do I buy next?

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Perfect 1.2mm Tip
Hair-Like Strokes
Smudge-Proof
Long-Lasting
Built-In Spoolie
Cruelty Free
Vegan
K-Beauty Innovation