Good skin for makeup. Makeup for good skin.™

How It Compares

Goes on smoothly
Really creamy, so it's easy to shape.
Firmer pencils can tug as you apply.

Easy to soften
Blend the edges with a fingertip right after you line.
Some longwear formulas can be harder to blend.

The definition you want
Apply a little for a soft edge, or build it up for a more sculpted lip.
Too much color at once can leave a stronger outline than you wanted.

Creamy, but actually longwear
Sets after you apply it, then stays put.
Some creamy liners can move or fade sooner than you'd like.

Other lip liners vary by formula and format.

Frequently Asked Questions

How long does the color last? Once set, it's waterproof and won't smudge. Some customers report wear through a full workday, including with balm or gloss on top. Eating, drinking and what you layer over it can affect how long yours lasts.

Will it help keep my lipstick from bleeding? Yes. Line your lips, let the liner set, then add your lipstick or gloss.

How do I choose a shade? Pick a shade close to your natural lip color for everyday definition, Almond or Truffle to sculpt, or Strawberry or Plum for more color.

How do I blend it? Work one section at a time, softening the edge with your fingertip right after you line it, before it sets.

Can I wear it with lipstick, gloss or balm? Yes. Line your lips, let it set, then add your favorite lip product. For a longer-lasting lip combo, fill in your whole lip with liner first.

Does it need sharpening? Yes, it's a sharpenable pencil. Use our Pencil Sharpener or another compatible cosmetic pencil sharpener to refresh the tip.

What if the shade isn't what I expected? Reach out and we'll make it right.

“They're so creamy and so smooth, but when they dry down, they're not going anywhere.”

Allie, Founder

Real People. Real Results.

4.9
Rated 4.9 out of 5 stars
Based on 210 reviews
100%would recommend these products
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210 reviews
  • SB
    Suelen B.
    Reviewing
    Soft Definition™ Longwear Lip Liner
    I recommend this product
    What are your favorite features of this product? Even Application, Ultra-Creamy, Longwear
    What's your age range? 35-44
    Rated 5 out of 5 stars
    1 hour ago
    PERFECT ✨

    In the photo, I was just trying out the colors—Fig on the left and Honey on the right. I had been looking for these shades for years, and I finally found them! I love them! 💙

  • MS
    Michelle S.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Lip Liner
    I recommend this product
    What are your favorite features of this product? Ultra-Creamy
    What's your age range? 35-44
    Rated 5 out of 5 stars
    Yesterday
    Lip Liner

    Great product love the new colors added to line and lasts a long time

  • MW
    Mekala W.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Lip Liner
    I recommend this product
    What are your favorite features of this product? Even Application
    What's your age range? 45-54
    Rated 5 out of 5 stars
    Yesterday
    Great lip liner!

    I have enjoyed using this lip liner! Pretty shade! Honestly, I have a lot of lip liners that is formulated like this one. I don't see or feel a difference at all. For me, as long as it stays on as long as I need it to and the shade is what I expected, that is all I care about.

  • RG
    Ryenn G.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Lip Liner
    I recommend this product
    What are your favorite features of this product? Ultra-Creamy, Longwear, Even Application
    What's your age range? 45-54
    Rated 5 out of 5 stars
    2 weeks ago
    Macaron

    These liners have leap-frogged ahead to the top spot in my collection. I need them all!

  • EH
    Elizabeth H.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Lip Liner
    I recommend this product
    What are your favorite features of this product? Smudge-Proof
    What's your age range? 55-64
    Rated 5 out of 5 stars
    2 weeks ago
    New lip liners!

    Wow!! Strawberry is beautiful, not too bright !!! And Mocaron is perfect!!!