How It Compares

Shade accuracy
Hair-like strokes that blend into your real brows
Thick lines, blocky fill, that "drawn on" look

Natural look
Ultra-fine tip for hair-like strokes. Easy to get right, hard to overdo.
Too thick, too blocky, looks drawn on

Tip durability
1.2mm tip. Precise and strong enough you're not babying it.
Too thin and it snaps. Too thick and you lose the detail.

Color hold
Smudge-proof. Holds through sweat, oil, and long days.
Fades or disappears by noon, especially on oily skin.

Blendability
Built-in spoolie blends everything into your natural hairs.
Waxy, hard to blend, sits on top of skin.

Frequently Asked Questions

How do I pick the right shade?
We designed just four shades on purpose. Each one covers a wide range of hair colors so you don't have to overthink it. Taupe for blondes, platinum, grey, and light ash-brown. Light Brown for auburn, red, and warm brunettes. Dark Brown for medium to deep brunettes. Ebony for dark brown to black hair. If you're between two shades, click on a shade above and you'll see exactly who it's best for and how it compares to the one next to it.

What if I pick the wrong shade?
Reach out to us and we'll always take care of you.

I have very sparse or thin brows. Will this work for me?
Yes. The ultra-fine tip was designed for creating hair-like strokes where you have little to no brow hair. Women with thinning brows, alopecia, and post-chemo hair loss use it daily.

I'm new to brows. Is this hard to use?
Three steps: twist and fill, blend with the spoolie, done. No sharpener needed. The fine tip makes it easy to start light and build. If you go too far, the spoolie softens it right out.

Will the tip break?
Our 1.2mm tip is ultra-fine for real, hair-like strokes but reinforced to handle more pressure than most nano pencils. The smooth formula means you don't need to press hard anyway. Just twist up a small amount at a time. A little goes a long way.

How long does it stay on?
All day. The smudge-proof formula holds through sweat, oil, and long days. Women with oily skin specifically say this is the first brow pencil that doesn't disappear by noon.

How long does one pencil last?
Most people get 2 to 6 months of daily use depending on how much they apply.

"This pencil will finally give you the precision, the shade, and the wear you've been looking for."

— Allie, Founder

Real People. Real Results.

4.9
Rated 4.9 out of 5 stars
Based on 137 reviews
Total 5 star reviews: 129 Total 4 star reviews: 3 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 1
97%would recommend this product
Slide 1 selected
137 reviews
  • JS
    Jennifer S.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Perfect 1.2mm Tip, Ease of Use, Natural, Hair-like Strokes, Smudge-Proof, All-Day Wear, Built-In Spoolie
    What's your age range? 55-64
    Rated 5 out of 5 stars
    2 hours ago
    Favorite Eye Pencil

    I am so happy with this eyebrow pencil. I just reordered for the 2nd time. I’ve been afraid to run out of it so I always make sure I have at least one backup. I love the texture and the color is perfection for me.

  • SR Profile picture for Sharon R. -. H.facebook logo
    Sharon R. -. H.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Natural, Hair-like Strokes, Perfect 1.2mm Tip, Ease of Use, Ultra-Precise Application, Smudge-Proof, All-Day Wear
    What's your age range? 45-54
    Rated 5 out of 5 stars
    1 week ago
    Super impressed

    Amazing pencil, love the color, no mess and precision. Enjoy the brush at the end.

  • DL Profile picture for Deanna L.
    Deanna L.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Perfect 1.2mm Tip, Ultra-Precise Application, Ease of Use, Clean, Vegan Formula, Natural, Hair-like Strokes
    What's your age range? 55-64
    Rated 5 out of 5 stars
    1 week ago
    Lost in the mail

    I love this eye brow pencil! Its my go to. Ive moved recently and it got lost in the move/address change. Ive been with out it for weeks! Trying to make do with what I had. So I ordered another a few days ago chalking up the the lost one. Well I was surprised to see Usps found it and sent it. Now I have 2! Whew! Happy to have back up!☺️

  • BB
    Brittani B.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Ultra-Precise Application, Ease of Use, Natural, Hair-like Strokes, Smudge-Proof, All-Day Wear, Built-In Spoolie
    What's your age range? 35-44
    Rated 5 out of 5 stars
    1 month ago
    Great for beginners!

    I lost my eyebrows after chemo and previous to that had never used eye brow products so I was very new to this! It was easy to use and almost fool proof since I really had no idea what I was I doing! It fills in my eye brows well and they look natural! The light brown color looks great with my skin tone which is fair, freckles a reddish brown hair(Irish). My eye brows have grown back in but they are much paler and thinner than before so having a product that is easy to use and lasts all day has really helped me feel more confident! I’ve already repurchased it multiple times!

  • MP
    Megan P.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Ease of Use, Built-In Spoolie, Ultra-Precise Application, Natural, Hair-like Strokes
    What's your age range? 35-44
    Rated 5 out of 5 stars
    2 months ago
    Love! Love! Love!

    I really enjoy the brow pencil and the color match is great for my eyebrows! The spoolie is awesome as well!!

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Hair-Like Strokes
True-to-Tone Shades
Smudge-Proof
Ultra-Fine Tip
Gentle on Skin
Cruelty Free
Vegan
K-Beauty Formula
Creamy
Longwear
Smudge-Proof
Sharpenable
Waterproof
Clean Formula
Cruelty Free
Vegan
German-Engineered Blade
Mess-Free Reservoir
Universal Pencil Fit
Clinically Proven
+228% Hydration
Instant Skin Bounce
900K ppm Nano-Particles
Day & Night
Barrier Strengthening
Peptide Powered
Makeup-Ready Base
All Skin Types
Sensitive-Skin Friendly
Fragrance-Free
Clean, Vegan, Cruelty-Free
Creamy, Soft Glide
Blendable Before It Sets
Soft-Focus Finish
All-Day Wear
Waterproof
Earthy, Natural Shades
Sharpenable
Clean, Vegan, Cruelty-Free
Rounded + Angled
Ultra-Soft
Cruelty-Free
Weighted for Control
Easy to Use
Soft Definition
Delight Guaranteed
Delight Guaranteed Love it, or we’ll make it right.
Smudge-Proof
Flake-Free
All-Day Curl Hold
Warm Water Removal
4 Plant-Based Waxes
Sensitive Eyes Friendly
Made in Italy
Clean, Vegan, Cruelty-Free