Is it waterproof? No, and that's intentional. Most waterproof mascaras require harsh removers that tug and pull at your lashes over time. We chose easy removal on purpose. This mascara holds up through a full day of normal wear, workouts, and watery eyes. But if you need mascara for swimming or heavy rain, this isn't the one.

Is it a tubing mascara? No. It's a modern polymer formula made with plant-based waxes. It shares the best quality of tubing mascaras (washes off easily with warm water) without the limitations. Different technology, similar convenience.

How do I wash it off? Warm water. Put warm water on your hands, gently rub your lashes to break down the formula, and rinse. It dissolves into a liquid instead of coming off in clumps. No special remover needed.

Can I build it up for a more dramatic look? Yes. One coat gives you a natural, lifted look. Two or three coats give you more volume and definition. It won't clump or get heavy no matter how many layers you add.

How long does one tube last? It depends on how often you use it and how many coats you like, but with daily use most people will get 2-3 months. At 9.5 mL, it's a larger fill than most mascaras in this category, so it goes further than you'd expect. We recommend replacing every 3 months for hygiene, which is standard for any mascara.

What if it doesn't work for my lashes? Reach out to us and we'll make it right. Mascara is personal, and we know it won't be for everyone. But if you give it a try and it's not what you were hoping for, we've got you.