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“I’ve never been an eyeliner person. Everything always felt too harsh or too bold, so I used to buff eyeshadow along my lash line just to get a soft look, but it never stayed. This one finally gives me the softness I love and the wear I always wanted.”

Real People. Real Results.

4.9
Rated 4.9 out of 5 stars
Based on 136 reviews
Total 5 star reviews: 129 Total 4 star reviews: 4 Total 3 star reviews: 2 Total 2 star reviews: 1 Total 1 star reviews: 0
98%would recommend these products
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136 reviews
  • AH
    April H.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Soft Natural Look, Creamy Glide, Longwear, Waterproof, Gentle on Eyes
    What's your age range? 35-44
    Rated 5 out of 5 stars
    5 days ago
    LOVE the color!

    I have tried light colored liners before, and found them to be too shocking/unnatural. This is the perfect pinky-white that looks natural and literally stays put all day! I cannot believe how long lasting it is!

  • BB
    Brittani B.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Soft Natural Look, Creamy Glide, Easy to Blend, Longwear, Gentle on Eyes
    What's your age range? 35-44
    Rated 5 out of 5 stars
    1 week ago
    Long lasting, easy to apply

    I’ve never been a soft looking eyeliner girlie but I love how natural it looks on others. I always tended to go toward harsher lines. One swipe and done, didn’t matter if it looked natural. This line of eyeliners are the first I’ve been brave enough to try that look out with and I’m hooked. I’ve already repurchased. I use the Ravie beauty eyeliner brush to smudge it out and it’s so effortless. I’ve tried to duplicate the look with other eyeliners and it’s just not the same. The staying power is great! I work in a desert outside and while I do have some fading by the end the day (it’s hot I don’t blame the eyeliner) it does not smudge or give me raccoon eyes. It fades gracefully. Highly recommend! I have fair, Irish skin with freckles. My eyes tend to be on the dryer side.

  • SH
    Sharon H.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Creamy Glide, Soft Natural Look, Easy to Blend, Longwear, Waterproof
    What's your age range? 45-54
    Rated 5 out of 5 stars
    1 week ago
    Love it.

    Easy to use and does not smudge.

  • CD Profile picture for Courtney D.
    Courtney D.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Soft Natural Look, Creamy Glide, Easy to Blend, Longwear, Everyday Shades
    What's your age range? 35-44
    Rated 5 out of 5 stars
    1 month ago
    Love! My new favorite everyday liner!

    I saw an Instagram ad for this eyeliner, and I decided to give it a chance. I'm so glad that I did! I bought two colors, Drift and Umber, and both are beautiful! They glide on smoothly and I love that they look like eyeshadow liner, but are much more precise and long lasting! Literally couldn't be more pleased. I want more colors!

  • CY
    Catherine Y.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Soft Natural Look, Creamy Glide, Waterproof, Everyday Shades, Zero Tug
    What's your age range? 45-54
    Rated 5 out of 5 stars
    1 month ago
    Drift Eyeliner

    My new Holy Grail.

    Bottom swatch it Drift. Ultra creamy and long lasting. Perfect for my fair skin and blue eyes.

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Hair-Like Strokes
True-to-Tone Shades
Smudge-Proof
Ultra-Fine Tip
Gentle on Skin
Cruelty Free
Vegan
K-Beauty Formula
Creamy
Longwear
Smudge-Proof
Sharpenable
Waterproof
Clean Formula
Cruelty Free
Vegan
German-Engineered Blade
Mess-Free Reservoir
Universal Pencil Fit
Clinically Proven
+228% Hydration
Instant Skin Bounce
900K ppm Nano-Particles
Day & Night
Barrier Strengthening
Peptide Powered
Makeup-Ready Base
All Skin Types
Sensitive-Skin Friendly
Fragrance-Free
Clean, Vegan, Cruelty-Free
Creamy, Soft Glide
Blendable Before It Sets
Soft-Focus Finish
All-Day Wear
Waterproof
Earthy, Natural Shades
Sharpenable
Clean, Vegan, Cruelty-Free
Rounded + Angled
Ultra-Soft
Cruelty-Free
Weighted for Control
Easy to Use
Soft Definition
Delight Guaranteed
Delight Guaranteed Love it, or we’ll make it right.
Smudge-Proof
Flake-Free
All-Day Curl Hold
Warm Water Removal
4 Plant-Based Waxes
Sensitive Eyes Friendly
Made in Italy
Clean, Vegan, Cruelty-Free