An open tube beside its cap. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

Trust your lip color again. All nine shades, standing together. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

Three people wearing it, and the swatch up close. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

Three models wearing it. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

Wears off evenly, so it still looks like your lips. A model wearing it. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

You choose how much color. Feels good on your lips. Glossy, not sticky. Smooths over fine lines. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

“Effortless Lips was the very first product we made, and it’s the one I reach for every day. It still looks like your lips, not like lipstick wearing off your lips.” Allie Glines. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

Pick a shade you love. One swipe is sheer. Add more for richer color. Daisy, light pinky peach. Lily, peachy pink. Peony, petal pink. Dahlia, pinky mauve. Poppy, soft coral. Tulip, pinky red. Rose, classic red. Zinnia, mauve brown. Verbena, brown berry. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

How to use. 1. Glide it on. Swipe straight over bare lips. No mirror needed. 2. Build your color. One swipe for a sheer wash. Add layers for richer color. 3. Reapply anytime. It wears off evenly, so you can swipe on more without fixing anything first. Ravie Beauty Effortless Lips™ Sheer-Buildable Lip Color in Lily

Effortless Lips™ Sheer-Buildable Lip Color

Color that feels like you.

4.8

Rated 4.8 out of 5 stars

1,234 Reviews

A comfortable, sheer-buildable lip color that’s easy to wear and fades evenly, so it still looks like your lips.

$24.00

Daisy
Lily
Peony
Dahlia
Poppy
Tulip
Rose
Zinnia
Verbena

Product variants

Pairs well with

Soft Definition™ Longwear Lip Liner
Your lip look, made to last.
$18.00Pick a shade

Sheer-Buildable Color
Glossy, Non-Sticky Shine
Wears Off Evenly
Smooths Over Fine Lines
Moisturizing + Nourishing
Clean Formula
Vegan + Cruelty-Free
Made in Italy

Why You'll Love It

You choose how much color. One swipe gives you a sheer wash. Add another layer when you want richer color. You decide where to stop.

It wears off evenly. Lip color fades. That’s normal. This one softens without turning patchy, so it still looks like your lips.

Feels good on your lips. The balmy formula is moisturizing and nourishing while you wear it, so building the color doesn’t mean giving up comfort.

Glossy, not sticky. It leaves a fresh, polished shine on your lips.

Smooths over fine lines. The color glides across your lips instead of settling into every line.

Easy to apply without a mirror. The slim bullet fits your lips, so you can swipe it on straight from your bag.

This is for you if:

You want lip color you’ll wear every day, not just for special occasions

You want flattering, easy-to-wear color that never looks overdone

You want to wear lip color and still look like yourself

You love lip color, but lipstick has started to feel like too much work

You like a soft wash some days and richer color on others

This is not for you if:

You want full-coverage lipstick in one swipe

You want longwear or transfer-proof color that lasts through meals

Glide it on. Swipe straight over bare lips. No mirror needed.

Build your color. One swipe for a sheer wash. Add layers for richer color.

Reapply anytime. It wears off evenly, so you can swipe on more without fixing anything first.

Lip color should feel good on your lips, too. Effortless Lips has a balmy formula that feels moisturizing and nourishing while you wear it. It smooths over fine lines instead of settling into them.

Castor seed oil and other emollient ingredients help it glide on easily.

You get glossy, sheer-buildable color without giving up comfort. Clean. Vegan. Cruelty-free. Made in Italy.

DAHLIA: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, Mica, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), Aroma (Flavor), CI 15850 (Red 7 Lake), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 42090 (Blue 1 Lake), CI 77499 (Iron Oxides)

TULIP: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, Mica, CI 15850 (Red 7 Lake), CI 77891 (Titanium Dioxide), CI 19140 (Yellow 5 Lake), Aroma (Flavor), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 42090 (Blue 1 Lake)

LILY: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, Mica, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), Aroma (Flavor), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 15850 (Red 7 Lake), CI 42090 (Blue 1 Lake), CI 77499 (Iron Oxides)

POPPY: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, Mica, CI 77891 (Titanium Dioxide), Aroma (Flavor), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 15850 (Red 7 Lake), CI 15850 (Red 6), CI 77499 (Iron Oxides)

PEONY: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, Mica, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), Aroma (Flavor), CI 15850 (Red 7 Lake), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 42090 (Blue 1 Lake), CI 77499 (Iron Oxides)

ROSE: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, CI 15850 (Red 7 Lake), Mica, Aroma (Flavor), CI 19140 (Yellow 5 Lake), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77491 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 77499 (Iron Oxides)

DAISY: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, Mica, CI 77891 (Titanium Dioxide), Aroma (Flavor), CI 77491 (Iron Oxides), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77492 (Iron Oxides), CI 15850 (Red 7 Lake), CI 42090 (Blue 1 Lake), CI 77499 (Iron Oxides)

ZINNIA: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, Mica, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), Aroma (Flavor), CI 15850 (Red 7 Lake), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 42090 (Blue 1 Lake), CI 77499 (Iron Oxides)

VERBENA: Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis (Castor) Seed Oil, C10-18 Triglycerides, Synthetic Wax, Octyldodecanol, VP/Hexadecene Copolymer, Polybutene, Mica, CI 15850 (Red 7 Lake), CI 77491 (Iron Oxides), CI 42090 (Blue 1 Lake), Aroma (Flavor), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77499 (Iron Oxides)

NET WT. 1.7g | 0.06oz

Lip color is the thing that seals the deal for me. My senior year of high school, I literally painted lipsticks on a ceiling tile for an art project, so I've loved lip products for a long time.

After more than a decade of trying thousands of them, I knew I wanted ours to feel easy enough for real life. I never want lip color to feel like work.

I hope you find a shade you love, throw it in your bag, and let it become part of your life.

xoxo, Allie

Delight Guaranteed

Not the shade you had in mind? We’ll make it right.

Effortless Lips™ Sheer-Buildable Lip Color

Lily

$24.00

How It Compares

How much color
Sheer at first, then builds richer. You choose how much
Fuller, more opaque color from the first swipe

How it feels
Balmy and moisturizing, with a glossy shine that’s not sticky
Made to set and stay. Depending on the formula, it can feel drier

How it wears
Wears off evenly, so it still looks like your lips. Reapply after eating or drinking, or when you want more color
Holds color longer, with fewer touch-ups

Putting it on
Swipe the slim bullet straight on, even without a mirror
Fuller coverage usually needs more precise application

Best when you want
Comfortable everyday color you can keep sheer or build up
The most color, or color that lasts through meals

Frequently Asked Questions

How much color should I expect? It starts sheer on purpose. One swipe gives a soft wash of color, and you can keep layering for richer color. It isn’t made for opaque, one-swipe coverage.

How long does the color last? Will I need to reapply? It isn’t longwear or transfer-proof, so expect to reapply, especially after eating or drinking. The difference is how it wears off: it softens evenly instead of turning patchy, so your lips still look good as it fades.

How do I choose a shade? There isn’t one “right” shade to match. The shades are meant to flatter, so start with the color you’re drawn to. Tap any shade above to see it on real lips. Not sure where to start? Email hello@ravie.com and we’ll help you choose.

Will it settle into lip lines? The balmy formula glides over fine lines instead of settling into them, so the color stays soft and flattering.

Is it drying? Effortless Lips has a balmy formula that feels moisturizing and nourishing while you wear it, so you can build more color without giving up comfort. If your lips are especially dry or flaky, you can always prep them first with your favorite lip treatment.

Does it have a scent? Yes. Effortless Lips has a subtle vanilla scent.

How long does one tube last? It depends on how often you wear it and how much you layer. Each tube holds 1.7 g / 0.06 oz.

“Effortless Lips was the very first product we made, and it’s the one I reach for every day. It still looks like your lips, not like lipstick wearing off your lips.”

Allie, Founder

Real People. Real Results.

4.8

Rated 4.8 out of 5 stars

Based on 1,234 reviews

93%would recommend these products

Slide 1 selected

Write a Review (Opens in a new tab)

1,234 reviews

Sort

BM
Bonita M.
Verified Buyer
Reviewing
Effortless Lips™ Sheer-Buildable Lip Color
I recommend this product
What are your favorite features of this product? Sheer-Buildable Formula, Smoothing, Balmy Finish
What's your age range? 55-64
Rated 5 out of 5 stars
18 hours ago
OG
Of all my many lipsticks, this is the one I go to the most for everyday lips.
Was this helpful?
MG
Matilda G.
Verified Buyer
Reviewing
Effortless Lips™ Sheer-Buildable Lip Color
I do not recommend this product
What's your age range? 18-24
Rated 2 out of 5 stars
5 days ago
Dried out my lips
I've been watching Allie's videos since...I can't exactly remember but definitely pre-COVID and was PUMPED when she released a beauty brand. I bought Peony as well as the mascara (which is AMAZING) but was heartbroken when the lip product began drying out my lips. I might've actually shed a tear. I so wanted to buy every single shade and wear them the rest of my life. Will definitely be getting more products from Ravie, just not this specific lip product.
Was this helpful?
NT
Nancy T. S.
Verified Buyer
Reviewing
Effortless Lips™ Sheer-Buildable Lip Color
I recommend this product
What are your favorite features of this product? Balmy Finish
What's your age range? 65+
Rated 4 out of 5 stars
6 days ago
Effortless Lips
Lovely texture and just the right amount of color!
Was this helpful?
HB
Hannah B.
Verified Buyer
Reviewing
Effortless Lips™ Sheer-Buildable Lip Color
I do not recommend this product
What's your age range? 25-34
Rated 2 out of 5 stars
1 week ago
Smells funny and kinda drying
Okay most Ravie products are my favorite makeup products of all time but I don't like effortless lips. Something in the formula smells funny and activates my throat, and I find them quite drying. I can tell from the reviews that there must just be a certain ingredient some people react to like this, but that most people like (for example, I think the Tower 28 glosses smell and taste gross but others love them). Sooo if you can be sensitive, this product isn't for you. But cool in theory and obvi I'm in the minority. Love you Allie!!!!
Was this helpful?
L
Lisa
Reviewing
Effortless Lips™ Sheer-Buildable Lip Color
I do not recommend this product
Rated 1 out of 5 stars
1 month ago
1 Star
They have a smell
Was this helpful?

A little magic is coming.

Four new lip liner shades.

Effortless Lips™ Sheer-Buildable Lip Color

Pairs well with

Real People. Real Results.