OCT 23

A little magic is coming.

Be the first to know.

Sign up →
NEW SHADES

Four new lip liner shades.

Macaron, Strawberry, Truffle and Plum. Now in eight.

Shop →

Good skin for makeup. Makeup for good skin.™

Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel
Easy Everyday™ Brow Gel

Easy Everyday™ Brow Gel

Locked in, still natural.
5.0
Rated 5.0 out of 5 stars
11 Reviews

One crystal-clear gel that keeps every brow hair exactly where you put it, all day, without going crunchy or flaky. All while staying soft enough that you'll forget it's even there.

$24.00

Pairs well with

  • All-Day Flexible Hold
  • Flake-Free
  • Genuinely Clear
  • Dual-Sided Applicator
  • Biotin + Vitamin E
  • Gentle on Skin
  • Clean Formula
  • Vegan + Cruelty-Free
Why You'll Love It

Holds all day without going crunchy. The hold is flexible, so your brows stay up and stay soft.

No white flakes, no crumbs at 3pm. It sets and stays that way.

Genuinely clear. Some "clear" gels dry cloudy or shiny. This one dries invisible: all hold, no trace.

It won't rush you. Most brow gels start setting before you're done. This one stays workable while you lift and shape, then locks in and stays.

Moves with you. Laugh, squint, rub your eye. Every hair stays where you put it, and your brows still feel like brows.

Conditions while it holds. Biotin and vitamin E look after your brow hairs through every wear, because a product you use every single day should be kind to them.

This is for you if:

You do your brows every morning and want them to still be done at 5pm

Every gel you've tried either went crunchy on you or gave up by lunch

You fill in your brows but never thought you needed to set them

Your brows have gotten sparser or finer, and strong-hold products feel too harsh now

On no-makeup days, brows are your one step

This is not for you if:

You want lamination-level, sculpted-stiff hold

You want tint or fill from your gel, that's the pencil's job, and they're built to work together

Brush through. Sweep the applicator through your brows, root to tip.

Lift and shape. It stays workable while you shape, so take your time.

Locked in, still natural. All-day flexible hold, done in seconds.

A brow gel is an every-single-day product, so it should be kind to the hairs it holds. This one conditions while it holds: biotin and vitamin E support soft, healthy-looking brows, so daily styling never has to mean daily damage.

A deliberately simple, water-based formula. Nothing unnecessary. Glides through without tugging. Made with sensitive skin in mind. Clean. Vegan and cruelty-free.

I genuinely can't live without a brow gel. It might be the most underrated step in all of makeup. I work so hard filling in my brows, and if the hairs go wonky by noon, my makeup feels ruined. So I was picky about this one. It had to hold all day without feeling crunchy, and the applicator alone took forever to get right. We kept the formula simple on purpose. A classic doesn't need to be fancy, it just needs to work every single day. It's the very last step of my routine, even after setting spray. If you're going to put in the work, lock it in!

xoxo, Allie

Delight Guaranteed

Love it, or we'll make it right.
How It Compares

Still holding at 5pm

Locked in from morning to evening, and it won't turn into a shell

Either gives up after a couple of hours, or dries stiff

How they feel to the touch

Soft and flexible. Brows you can actually touch

Often crunchy, stiff, or tacky by midday

White flakes

No flaking, no white residue

Often flakes or crumbs by the end of the day

Clear means clear

Genuinely clear. Dries invisible

"Clear" that dries cloudy or shiny

Kind to everyday brows

Conditions with biotin and vitamin E while it holds

Often drying with daily use

Does it add color?

No, it's clear on purpose. Filling in color is your pencil's job, and they're made to work together

Some add a tint to help color your brows, if that's what you're after

Frequently Asked Questions

Will it flake or leave white residue? No. No flaking, no white flakes, no crumbs at 3pm. It stays workable while you shape, then sets soft and stays that way all day.

Does it feel crunchy or stiff once it sets? No. The hold is flexible, so your brows stay in place but still feel soft. You can touch them, move, even rub your eye.

Does it have any color in it? No, it's clear on purpose. Filling in color is your pencil's job, and they're made to work together, which is exactly why we bundled them.

Do I use it before or after my brow pencil? Either works. Sweep it through after your pencil as the very last step, so it locks everything in place, or set first if that's your style.

How long does one tube last? A little goes a long way. One tube keeps up with months of daily use.

What if it's not for me? Delight Guaranteed. If it's not right for you, reach out and we'll take care of you.

"You work so hard filling in your brows! Setting them in place is the most underrated step in makeup. Lock them in!"

Allie, Founder

Real People. Real Results.

5.0
Rated 5.0 out of 5 stars
Based on 11 reviews
100%would recommend this product
Slide 1 selected
Write a Review (Opens in a new tab)
11 reviews
  • SM
    Sharon M.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? All-Day Hold, Soft, Never Crunchy, Genuinely Clear, No Flakes or Residue
    What's your age range? 65+
    Rated 5 out of 5 stars
    7 hours ago
    Perfection!

    This brow gel holds my brows all day without feeling stiff. I highly recommend if you prefer a natural, well defined brow!

    Was this helpful?
  • KW
    Katrina W.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? All-Day Hold, No Flakes or Residue, Easy to Use
    What's your age range? 45-54
    Rated 5 out of 5 stars
    2 days ago
    Love it!!

    This brow gel truly locks in brows with no white cast!! Love it!

    Was this helpful?
  • AS
    Amber S.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? No Flakes or Residue, All-Day Hold, Dual-Sided Applicator, Soft, Never Crunchy
    What's your age range? 35-44
    Rated 5 out of 5 stars
    3 weeks ago
    Great!

    Very nice!

    Was this helpful?
  • RC Profile picture for Rae C.
    Rae C.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? All-Day Hold, Easy to Use, Genuinely Clear, No Flakes or Residue, Clean, Vegan Formula
    What's your age range? 35-44
    Rated 5 out of 5 stars
    1 month ago
    Kept the hairs tame!

    I have sparse eyebrows but for the areas where the eyebrow hairs are longer, they can get unruly. This really helped them to stay in the shape I wanted and the formula is very long lasting!

    Was this helpful?
  • EK
    Erin K.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? All-Day Hold, Genuinely Clear, Easy to Use, Dual-Sided Applicator
    What's your age range? 55-64
    Rated 5 out of 5 stars
    1 month ago
    Eyebrow gel

    This eyebrow gel is the best one I've tried, and I've tried a lot of them at Sephora.

    Everyone considering it, should try it just once.

    I think you'll feel the same way.

    Was this helpful?
Show More