“Brows shouldn’t be a chore. This pencil delivers that classic, put-together brow—faster and easier than ever.”

Clean Formulas
Cruelty Free
Vegan

The Effortless Effect™

Don't take our word for it.

4.9
Rated 4.9 out of 5 stars
Based on 75 reviews
Total 5 star reviews: 70 Total 4 star reviews: 2 Total 3 star reviews: 2 Total 2 star reviews: 1 Total 1 star reviews: 0
96%would recommend this product
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75 reviews
  • TA
    Traci A.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Perfect 1.2mm Tip, Ultra-Precise Application, Ease of Use, Natural, Hair-like Strokes, Built-In Spoolie
    What's your age range? 45-54
    Rated 5 out of 5 stars
    1 month ago
    Brow Pencil

    I ordered the dark brown pencil. I like the micro part of the pencil and how you can draw the brow strokes on. I would like to try different shades too. I might have picked a too dark pencil. The quality is nice!!!!

    The spoolie is really great. One of the best.

  • CM
    Carmen M.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Natural, Hair-like Strokes
    What's your age range? 55-64
    Rated 5 out of 5 stars
    4 months ago
    Beautiful eye brow pencil

    I’m loving this pencil , it works so beautifully on my brows , the color dark brown is perfect for me , neutral color on me . thank you for creating this beautiful product. ♥️ Alie !

  • CT
    Caroline T.
    Verified Buyer
    What are your favorite features of this product? Ultra-Precise Application, Ease of Use, Natural, Hair-like Strokes, No Sharpening Needed, Built-In Spoolie
    What's your age range? 35-44
    Rated 3 out of 5 stars
    11 hours ago
    It's okay

    I want to start off by saying I really wanted to love this product but at the end of the day, it's okay and I like it but I'm unsure if I like it enough to repurchase.

    I like that it's easy to use, and the color match is very good. Also while this has nothing to do with the product's performance, I really like the packaging.

    What leaves me stumped is the longevity. The price of this pencil is somewhat similar to various brands at Sephora or ulta. Though it's not as expensive, it's still priced higher than drug store brands. For 24.00 I expect better wear time. I noticed it begins to fade at the tail-end of my brows where there are barely any hairs. This is the main reason I am undecided if I would repurchase. Again, as stated earlier I love the color match, but does it make sense to repurchase for okay staying power? Probably not.

    For reference, I don’t wear a lot of makeup. Over the years I've gone from full coverage foundation and big lashes to a much more subtle, minimalist style. It makes sense with my daily life so when I purchase products my expectations are higher as I only keep a few things at a time. I still enjoy Allie's videos and love that she built this brand from her passion and love of makeup. It's inspiring for sure. It just sucks that this didn't work for me as I had hoped.

  • TT
    Tracye T.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Perfect 1.2mm Tip, Ultra-Precise Application, Natural, Hair-like Strokes, Clean, Vegan Formula, Ease of Use
    What's your age range? 55-64
    Rated 5 out of 5 stars
    3 days ago
    Really good

    These brow pencils are very nice. Love the color and consistency. It is able to draw hairlike strokes that are perfect.

  • PC
    Priscilla C.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Ease of Use, Smudge-Proof, All-Day Wear
    What's your age range? 25-34
    Rated 5 out of 5 stars
    5 days ago
    My go-to

    So easy to use and long lasting.

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Perfect 1.2mm Tip
Hair-Like Strokes
Smudge-Proof
Long-Lasting
Built-In Spoolie
Cruelty Free
Vegan
K-Beauty Innovation
Creamy
Longwear
Smudge-Proof
Sharpenable
Waterproof
Clean Formula
Cruelty Free
Vegan
German-Engineered Blade
Mess-Free Reservoir
Universal Pencil Fit