Good skin for makeup. Makeup for good skin.™

Frequently Asked Questions

How long does it last? All day. Once it sets, it’s waterproof and stays put.

How do I choose a shade? Drift is a soft taupey gray that gives definition without ever looking harsh. Umber is an earthy brown that adds natural depth for everyday wear. Onyx is a classic black that can be soft or bold. Dune is a soft light beige for your waterline that brightens and wakes up your eyes.

Does it need sharpening? Yes, it’s a sharpenable pencil. Use our Pencil Sharpener or another compatible cosmetic pencil sharpener to refresh the tip.

What if the shade isn’t what I expected? Reach out and we’ll make it right.

“I’ve never been an eyeliner person. Everything always felt too harsh or too bold, so I used to buff eyeshadow along my lash line just to get a soft look, but it never stayed. This one finally gives me the softness I love and the wear I always wanted.”

Allie, Founder

Real People. Real Results.

4.9
Rated 4.9 out of 5 stars
Based on 179 reviews
98%would recommend these products
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179 reviews
  • SB
    Sandra B.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Creamy Glide, Longwear
    What's your age range? 55-64
    Rated 5 out of 5 stars
    1 week ago
    Smooth and long lasting

    I have mature eye lids and these glide effortlessly and then stay put! My new favorites!!!

  • HB
    Hannah B.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Creamy Glide, Easy to Blend, Longwear, Zero Tug, Waterproof
    What's your age range? 25-34
    Rated 5 out of 5 stars
    1 week ago
    They're so amazing, need more colors

    So good! I've been an eyeliner girlie my whole life so I've been around the BLOCK. I've been wearing Drift and Umber and love them! So creamy yet so long wearing. Don't know how Allie does it, she's magical. The only eyeliner I like as much as these is the Maybelline tattoo studio smoky eyeliners. Those stay better in the waterline but are not nearly as creamy. Day to day, I care more about being able to blend out a wing than the waterline, so I reach for these 10x more than the Maybelline ones now. Buy it, you won't be disappointed. And PLEASE bring out some more shades that are lighter than Drift! I'm so pale and would love something half as deep/less pigmented so it will look even more subtle on me. Would buy it in a heartbeat.

  • SS
    Susan S.
    Verified Buyer
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    What are your favorite features of this product? Creamy Glide, Longwear, Gentle on Eyes
    What's your age range? 55-64
    Rated 5 out of 5 stars
    3 weeks ago
    Outstanding

    64yo with sensitive eyes. Absolutely blown away by Ravie “Drift” eyeliner. I wore it 8+ hours and never once felt any irritation. Gorgeous color. True long wearing and such a great quality for the price.! TY TY

  • H
    Hanna
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    Rated 5 out of 5 stars
    4 weeks ago
    5 Stars

    OMG I LOVE this eyeliner so much. It’s SO CREAMY and blendable! Very very user friendly and easy to apply and smudge or drag for a wing. Best eyeliner I have tried. I’m hoping it lasts all day but haven’t worn it long enough to know that yet. Great product !

  • C
    Caitlin
    Reviewing
    Soft Definition™ Longwear Eyeliner
    I recommend this product
    Rated 4 out of 5 stars
    2 months ago
    4 Stars

    So the Dune eyeliner is a solid four stars in my opinion. I took off a star because it does look a little patchy, but the brightening effect and the tone of the color is really nice.