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A creamy, precision lip liner that effortlessly glides on, softly defines lips, and provides serious long-lasting wear.
What is Soft Definition™ Longwear Lip Liner?
Soft Definition™ Longwear Lip Liner combines ultra-creamy glide with exceptional staying power, effortlessly defining your lips. The smooth, clean formula sets seamlessly, providing waterproof, smudge-resistant color that stays flawless throughout the day. Vegan, cruelty-free, and thoughtfully crafted in versatile, wearable shades, it ensures beautifully defined lips every time you use it.
Why You'll Love It
The Formula
Full Ingredients
How To Use
Founder's Formulation

Soft Definition™ Longwear Lip Liner
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“I wanted a lip liner that was genuinely creamy, easy to apply, truly long-wearing, yet natural-looking. This is it! This is soft definition made effortless.”

The Effortless Effect™
Don't take our word for it.