How It Compares

Shade accuracy
Hair-like strokes that blend into your real brows
Thick lines, blocky fill, that "drawn on" look

Natural look
Ultra-fine tip for hair-like strokes. Easy to get right, hard to overdo.
Too thick, too blocky, looks drawn on

Tip durability
1.2mm tip. Precise and strong enough you're not babying it.
Too thin and it snaps. Too thick and you lose the detail.

Color hold
Smudge-proof. Holds through sweat, oil, and long days.
Fades or disappears by noon, especially on oily skin.

Blendability
Built-in spoolie blends everything into your natural hairs.
Waxy, hard to blend, sits on top of skin.

Frequently Asked Questions

How do I pick the right shade?
We designed just four shades on purpose. Each one covers a wide range of hair colors so you don't have to overthink it. Taupe for blondes, platinum, grey, and light ash-brown. Light Brown for auburn, red, and warm brunettes. Dark Brown for medium to deep brunettes. Ebony for dark brown to black hair. If you're between two shades, click on a shade above and you'll see exactly who it's best for and how it compares to the one next to it.

What if I pick the wrong shade?
Reach out to us and we'll always take care of you.

I have very sparse or thin brows. Will this work for me?
Yes. The ultra-fine tip was designed for creating hair-like strokes where you have little to no brow hair. Women with thinning brows, alopecia, and post-chemo hair loss use it daily.

I'm new to brows. Is this hard to use?
Three steps: twist and fill, blend with the spoolie, done. No sharpener needed. The fine tip makes it easy to start light and build. If you go too far, the spoolie softens it right out.

Will the tip break?
Our 1.2mm tip is ultra-fine for real, hair-like strokes but reinforced to handle more pressure than most nano pencils. The smooth formula means you don't need to press hard anyway. Just twist up a small amount at a time. A little goes a long way.

How long does it stay on?
All day. The smudge-proof formula holds through sweat, oil, and long days. Women with oily skin specifically say this is the first brow pencil that doesn't disappear by noon.

How long does one pencil last?
Most people get 2 to 6 months of daily use depending on how much they apply.

"This pencil will finally give you the precision, the shade, and the wear you've been looking for."

— Allie, Founder

Real People. Real Results.

4.9
Rated 4.9 out of 5 stars
Based on 155 reviews
Total 5 star reviews: 147 Total 4 star reviews: 3 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 1
97%would recommend this product
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155 reviews
  • ER
    Elizabeth R.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Natural, Hair-like Strokes, Ease of Use
    What's your age range? 25-34
    Rated 5 out of 5 stars
    2 hours ago
    best eyebrow pencil I've ever used

    I've tried dozens of eyebrow pencils and pens over the past 10 years and this is by FAR the absolute best. the color is absolutely perfect for me, the shade dark brown does not pull red in any way like most brown pencils do. The tip is the perfect size for making extremely natural looking strokes. The formula is perfection, not too pigmented, not too waxy. The only bummer is that I go through it really fast since I have a lot of bare space in my brows to fill in, so it is very expensive for my purposes. I'd be perfectly happy to use this eyebrow pencil and no others for the rest of my life, absolutely stunning.

  • TS Profile picture for Taylor S.
    Taylor S.
    Verified Reviewer
    I recommend this product
    What are your favorite features of this product? Perfect 1.2mm Tip, Ultra-Precise Application, Natural, Hair-like Strokes, No Sharpening Needed, Smudge-Proof, All-Day Wear
    What's your age range? 25-34
    Rated 5 out of 5 stars
    Yesterday
    Favorite eyebrow pencil- nothing compares

    THE THIN TIP FOR THR PENCIL IS EVERYTHING. I have went through 4 pencils and just got two more. My favorite shade right now is ebony but I’ve also used dark brown and love both. The color payoff is fantastic. I can easily replicate hairlike strokes with this pencil! One of my favorite details is the gold cap on the end of the product so I know what side is the spoolie and what side is the pencil. Amazing product, top three favorite from

    Ravie Beauty!!!

  • CD
    Courtney D.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Ultra-Precise Application, Perfect 1.2mm Tip, Ease of Use, Smudge-Proof, All-Day Wear, Built-In Spoolie
    What's your age range? 35-44
    Rated 5 out of 5 stars
    1 week ago
    So effortless and easy to use!

    The color is perfect! I have only used one other brand of brow pencil before, and this one is far superior! I also loved the helpful video tutorial sent to me after purchasing. The packaging is beautiful, and I love the fine tip! So very happy. I'm sure I will be repurchasing when it runs out!

  • JS
    Jennifer S.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Perfect 1.2mm Tip, Ease of Use, Natural, Hair-like Strokes, Smudge-Proof, All-Day Wear, Built-In Spoolie
    What's your age range? 55-64
    Rated 5 out of 5 stars
    2 months ago
    Favorite Eye Pencil

    I am so happy with this eyebrow pencil. I just reordered for the 2nd time. I’ve been afraid to run out of it so I always make sure I have at least one backup. I love the texture and the color is perfection for me.

  • SR Profile picture for Sharon R. -. H.facebook logo
    Sharon R. -. H.
    Verified Buyer
    I recommend this product
    What are your favorite features of this product? Natural, Hair-like Strokes, Perfect 1.2mm Tip, Ease of Use, Ultra-Precise Application, Smudge-Proof, All-Day Wear
    What's your age range? 45-54
    Rated 5 out of 5 stars
    2 months ago
    Super impressed

    Amazing pencil, love the color, no mess and precision. Enjoy the brush at the end.

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Cream-to-Powder Finish
Buildable Color
All-Day Wear
Soft-Focus Blurring
5 Skin-Loving Ingredients
Dermatologist Tested
Clean, Vegan, Cruelty-Free
Hand-Baked in Italy
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Hair-Like Strokes
True-to-Tone Shades
Smudge-Proof
Ultra-Fine Tip
Gentle on Skin
Cruelty Free
Vegan
K-Beauty Formula
Creamy
Longwear
Smudge-Proof
Sharpenable
Waterproof
Clean Formula
Cruelty Free
Vegan
German-Engineered Blade
Mess-Free Reservoir
Universal Pencil Fit
Clinically Proven
+228% Hydration
Instant Skin Bounce
900K ppm Nano-Particles
Day & Night
Barrier Strengthening
Peptide Powered
Makeup-Ready Base
All Skin Types
Sensitive-Skin Friendly
Fragrance-Free
Clean, Vegan, Cruelty-Free
Creamy, Soft Glide
Blendable Before It Sets
Soft-Focus Finish
All-Day Wear
Waterproof
Earthy, Natural Shades
Sharpenable
Clean, Vegan, Cruelty-Free
Rounded + Angled
Ultra-Soft
Cruelty-Free
Weighted for Control
Easy to Use
Soft Definition
Delight Guaranteed Love it, or we’ll make it right.
Smudge-Proof
Flake-Free
All-Day Curl Hold
Warm Water Removal
4 Plant-Based Waxes
Sensitive Eyes Friendly
Made in Italy
Clean, Vegan, Cruelty-Free