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Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™
Effortless Lips™

Effortless Lips™

Your 3-1, everyday lip formula.
4.8
Rated 4.8 out of 5 stars
1,213 Reviews

A unique, 3-in-1 everyday sheer-buildable lip color with the comfort of a balm, the buildable pigment of a lipstick, and the shine of a gloss.

$24.00
Color
What is Effortless Lips™?

Effortless Lips™ is a unique, 3-in-1 everyday sheer-buildable lip color that combines the comfort of a balm, the buildable pigment of a lipstick, and the shine of a gloss. Our formula is buildable, hydrating, and nourishing, providing a pillowy finish that is friendly to fine lines. Designed with a slim bullet for easy application, Effortless Lips™ is clean, cruelty-free, and vegan. Each shade is meticulously made in Italy, ensuring the highest quality for everyday wear.

Why You'll Love It

3-in-1 Magic: Combines the comfort of a balm, the buildable pigment of a lipstick, and the shine of a gloss—perfect for everyday wear.

Fine-Line Friendly: The pillowy finish smooths over lines instead of settling into them.

Slim & Effortless: Designed with a slim bullet so you can apply easily, no mirror needed.

Even, Fade-Free Wear: Wears off evenly while keeping lips hydrated and nourished throughout the day.

Made in Italy: Each shade is crafted with the highest level of quality and craftsmanship for a truly luxurious experience.

The Formula

Effortless Lips™ is meticulously crafted with a clean, EU-compliant blend and hand-poured in Italy for unmatched quality. Its buildable, hydrating, and nourishing formula delivers a pillowy, balmy finish that won't settle into fine lines or flake off. The smooth texture grips lips without slipping, ensuring even, comfortable wear complemented by a subtle, inviting vanilla scent.

Our formula is clean, vegan, and cruelty-free.

NET WT. 1.7g | 0.06oz

Full Ingredients List

Full Ingredients

Effortless Lips™

DAHLIA: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), AROMA (FLAVOR), CI 15850 (RED 7 LAKE), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 42090 (BLUE 1 LAKE), CI 77499 (IRON OXIDES)

TULIP: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 15850 (RED 7 LAKE), CI 77891 (TITANIUM DIOXIDE), CI 19140 (YELLOW 5 LAKE), AROMA (FLAVOR), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 42090 (BLUE 1 LAKE)

LILY: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), AROMA (FLAVOR), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 15850 (RED 7 LAKE), CI 42090 (BLUE 1 LAKE), CI 77499 (IRON OXIDES)

POPPY: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, AROMA (FLAVOR), CI 15850 (RED 7 LAKE), CI 15850 (RED 6), CI 77499 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES)

PEONY: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), AROMA (FLAVOR), CI 15850 (RED 7 LAKE), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 42090 (BLUE 1 LAKE), CI 77499 (IRON OXIDES)

ROSE: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, AROMA (FLAVOR), CI 77491 (IRON OXIDES), CI 42090 (BLUE 1 LAKE), CI 77499 (IRON OXIDES), CI 15850 (RED 7 LAKE), CI 19140 (YELLOW 5 LAKE)

DAISY: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 77891 (TITANIUM DIOXIDE), AROMA (FLAVOR), CI 77491 (IRON OXIDES), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 77492 (IRON OXIDES), CI 15850 (RED 7 LAKE), CI 42090 (BLUE 1 LAKE), CI 77499 (IRON OXIDES)

ZINNIA: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), AROMA (FLAVOR), CI 15850 (RED 7 LAKE), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 42090 (BLUE 1 LAKE), CI 77499 (IRON OXIDES)

VERBENA: DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, RICINUS COMMUNIS (CASTOR) SEED OIL, C10-18 TRIGLYCERIDES, SYNTHETIC WAX, OCTYLDODECANOL, VP/HEXADECENE COPOLYMER, POLYBUTENE, MICA, CI 15850 (RED 7 LAKE), CI 77491 (IRON OXIDES), CI 42090 (BLUE 1 LAKE), AROMA (FLAVOR), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 77499 (IRON OXIDES)

How To Use

Simply swipe Effortless Lips™ directly onto bare lips for a sheer wash of color. For a bolder look, layer more until you reach your desired intensity. The slim bullet design makes mirror-free application quick and easy—just grip, glide, and go.

Founder's Formulation

Our founder, Allie, has tested thousands of lip formulas over her career—so when she set out to create her dream everyday lip, she knew exactly what was missing. She merged the comfort of a balm, the buildable pigment of a lipstick, and the shine of a gloss into one foolproof formula. The result: Effortless Lips™, a hand-poured, clean, and cruelty-free creation that truly does it all for daily wear.

"Meet your new favorite everyday lip."

Real People. Real Results.

4.8
Rated 4.8 out of 5 stars
Based on 1,213 reviews
Total 5 star reviews: 1k Total 4 star reviews: 93 Total 3 star reviews: 56 Total 2 star reviews: 14 Total 1 star reviews: 6
94%would recommend these products
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1,213 reviews
  • ML
    Marianna L.
    Verified Buyer
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Sheer-Buildable Formula, Smoothing, Even Application
    What's your age range? 55-64
    Rated 5 out of 5 stars
    4 days ago
    Lipstick i've used to the end and replaced!

    I love this lipstick. I have many lipsticks to choose from and I have run out of 2 of the shades and am close to the end of a third - this hasn't happened in many, many years. I currently have 6 of the shades, love the formula. My most worn shades are Dahlia and Peony - I'm on my second tube on both. I'm nearing the end of Daisy - I use her to mix with other colors as well as on it's own with lip liners. Perfect formula.

    Was this helpful?
  • HF
    Hanna F.
    Verified Buyer
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Balmy Finish, Perfect Shine, Nourishing
    What's your age range? 45-54
    Rated 5 out of 5 stars
    1 week ago
    Excellent

    The Effortless Lips really are just that. After burning through the color Lily, I ordered another plus 2 more. I will also be purchasing these for my professional kit. They are beautifully saturated and buildable and comfortable to wear!

    Was this helpful?
  • M- Profile picture for Martha -. D.google logo
    Martha -. D.
    Verified Reviewer
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Wears Off Beautifully, Blurs Lip Lines, Smoothing
    What's your age range? 45-54
    Rated 5 out of 5 stars
    1 week ago
    Great Nuanced Lip Color Balm!!!

    Fades beautifully, no bleeding into lip lines, smooth wear, not too slippery, perfect density of color saturation and pigment.

    I got the shade Rose to start... I'm certainly buying more shades!! The pics shown are: first, the wear-off look on bare lips, no makeup on face or lips at all. I'm 53 and a smoker. I'd say this lip product is pulling it's weight! 😂

    Truly wonderful, comfortable, rather foolproof lip colors I can easily apply without mirror, confidently wear knowing it's going to keep looking polished. 💯♥️✌🏻

    Was this helpful?
  • HW
    Hanna W.
    Verified Buyer
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Even Application, Wears Off Beautifully, Balmy Finish
    What's your age range? 25-34
    Rated 4 out of 5 stars
    1 month ago
    Very nice, unique color!

    Zinnia is such a perfect color for a pale olive undertone. Very cool tone (as someone who is used to products labeled as cool tone actually not being that). It is not quite as buildable as I might like, which you can see in the video, but it applies very evenly and still has a nice, rich color, and can be made more dramatic with a darker lip liner. Also wears off evenly, which imo is one of the main advantages over normal lipstick!

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  • SJ
    SKYLER J.
    Verified Buyer
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Sheer-Buildable Formula, Nourishing, Wears Off Beautifully, Even Application, Balmy Finish
    What's your age range? 25-34
    Rated 5 out of 5 stars
    2 months ago
    Everyday staple

    So easy for everyday since I can just reapply not thinking about it throughout the day and dont have to worry about having to bring my lip liner too if I dont want to. Able to layer without getting weird imo and it feel moisturizing without being gross sticky. One accidentally fell out of my purse and I looked everywhere for it (thank God I found it) then I bought another one just in case LMAO

    Delilah on top and lily on the bottom

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Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Cream-to-Powder Finish
Buildable Color
All-Day Wear
Soft-Focus Blurring
5 Skin-Loving Ingredients
Dermatologist Tested
Clean, Vegan, Cruelty-Free
Hand-Baked in Italy
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Hair-Like Strokes
True-to-Tone Shades
Smudge-Proof
Ultra-Fine Tip
Gentle on Skin
Cruelty Free
Vegan
K-Beauty Formula
Creamy
Longwear
Smudge-Proof
Sharpenable
Waterproof
Clean Formula
Cruelty Free
Vegan
German-Engineered Blade
Mess-Free Reservoir
Universal Pencil Fit
Clinically Proven
+228% Hydration
Instant Skin Bounce
900K ppm Nano-Particles
Day & Night
Barrier Strengthening
Peptide Powered
Makeup-Ready Base
All Skin Types
Sensitive-Skin Friendly
Fragrance-Free
Clean, Vegan, Cruelty-Free
Creamy, Soft Glide
Blendable Before It Sets
Soft-Focus Finish
All-Day Wear
Waterproof
Earthy, Natural Shades
Sharpenable
Clean, Vegan, Cruelty-Free
Rounded + Angled
Ultra-Soft
Cruelty-Free
Weighted for Control
Easy to Use
Soft Definition
Delight Guaranteed
Delight Guaranteed Love it, or we’ll make it right.
Smudge-Proof
Flake-Free
All-Day Curl Hold
Warm Water Removal
4 Plant-Based Waxes
Sensitive Eyes Friendly
Made in Italy
Clean, Vegan, Cruelty-Free