Soft Definition™ Longwear Eyeliner
A soft, blendable eyeliner that naturally defines your eyes, made for anyone who’s ever been scared of eyeliner and wants softness that truly stays.
Drift
A unique, soft taupey gray that gives definition without ever looking harsh.
Umber
An earthy brown that adds natural depth for everyday wear.
Onyx
A classic black for timeless definition that can be soft or bold.
Dune
A soft light beige for the waterline that brightens and wakes up the eyes.
Pairs well with
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The Eyeliner Brush
Secret to soft, natural eyes.
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The Pencil Sharpener
German blade, mess-free precision.
Soft Definition™ Longwear Eyeliner
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible.
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FAQ’s
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Contact Us
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Real People. Real Results.
- CFCaitlin F.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat are your favorite features of this product? Creamy Glide, Everyday ShadesWhat's your age range? 35-44Rated 5 out of 5 stars21 hours agoCan I leave 6 stars?
Wow these are good eyeliners. They truly glide on, I've never had anything go along my eye so smoothly, like butter. They have almost a powdery texture, its wild. I'm low contrast so Umber is my perfect everyday shade, and Drift is amazing for something more dramatic. And when they dry down, they stay there. I'm a forever customer.
- MMMollie M.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat's your age range? 35-44Rated 5 out of 5 starsYesterdayShade "drift" = perfection
I love this eyeliner. The shade drift is absolute perfection and it is exactly as the website describes.
- GEGail E.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat are your favorite features of this product? Soft-Focus FinishWhat's your age range? 65+Rated 4 out of 5 stars5 days agoVery Soft
I like this and found it very soft and easy to smudge. It lasts all day and the bronze color was soft and easy to wear. Being easy to smudge is good but also makes the pencil lead easy to crumble.
- SBSandra B.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat are your favorite features of this product? Creamy Glide, LongwearWhat's your age range? 55-64Rated 5 out of 5 stars2 weeks agoSmooth and long lasting
I have mature eye lids and these glide effortlessly and then stay put! My new favorites!!!
- HBHannah B.Verified BuyerReviewingSoft Definition™ Longwear EyelinerI recommend this productWhat are your favorite features of this product? Creamy Glide, Easy to Blend, Longwear, Zero Tug, WaterproofWhat's your age range? 25-34Rated 5 out of 5 stars2 weeks agoThey're so amazing, need more colors
So good! I've been an eyeliner girlie my whole life so I've been around the BLOCK. I've been wearing Drift and Umber and love them! So creamy yet so long wearing. Don't know how Allie does it, she's magical. The only eyeliner I like as much as these is the Maybelline tattoo studio smoky eyeliners. Those stay better in the waterline but are not nearly as creamy. Day to day, I care more about being able to blend out a wing than the waterline, so I reach for these 10x more than the Maybelline ones now. Buy it, you won't be disappointed. And PLEASE bring out some more shades that are lighter than Drift! I'm so pale and would love something half as deep/less pigmented so it will look even more subtle on me. Would buy it in a heartbeat.