"Meet your new favorite everyday lip."

Real People. Real Results.

4.8
Rated 4.8 out of 5 stars
Based on 1,189 reviews
Total 5 star reviews: 1k Total 4 star reviews: 90 Total 3 star reviews: 56 Total 2 star reviews: 14 Total 1 star reviews: 6
94%would recommend these products
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1,189 reviews
  • KA
    Karen A.
    Verified Buyer
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Balmy Finish, Pillowy Finish, Nourishing
    What's your age range? 45-54
    Rated 5 out of 5 stars
    3 days ago
    Hydrating, easy to apply

    I got Lily and Zannia shades. The lipstick is very hydrating, the bullet shape makes it easy to apply to the lips without me worrying it will get past my medium size lips (I don’t have thin or thick lips but I usually have to be careful with the regular size lipstick that I won’t overdraw). The Zinnia shade is beautiful on my skin tone (I have a light medium with olive/warm undertone). The lily is pretty too, it is like I’m not wearing lipstick, not my style as I prefer a deeper lipstick shade even if it’s a neutral. Lily will look nicer for those with lighter skin tones.

  • A
    Alyssa
    Verified Buyer
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Sheer-Buildable Formula, Wears Off Beautifully, Balmy Finish, Smoothing, Nourishing
    What's your age range? 25-34
    Rated 5 out of 5 stars
    3 weeks ago
    My new go-to fave (Dahlia)

    I've been wanting to purchase this lippie in Dahlia for a while. Finally got a chance to and WOW. The formula and the color are lovely. I've been pairing it with the Ravie Lip Liner in Fig for a bit of a bolder look - picture attached. Love this combo! Feels like my perfect shade that wears throughout the day beautifully. Can't wait to get my hands on more!

    For any Color Analysis peeps, I'm a true summer.

  • AR Profile picture for Akira R.
    Akira R.
    Verified Buyer
    Reviewing
    Effortless Lips™
    I recommend this product
    What are your favorite features of this product? Sheer-Buildable Formula, Balmy Finish, Even Application, Wears Off Beautifully
    What's your age range? 18-24
    Rated 5 out of 5 stars
    1 month ago
    Perfect Shade!

    I have been so excited to purchase this shade. Most reds don’t look quite right on me or are too bright, but this one was the perfect blend of pink and red. I love that this didn’t make my lips too dry but instead kept them hydrated. I’m looking forward to this becoming my go-to shade!

  • AM
    Angela M.
    Verified Buyer
    Reviewing
    Effortless Lips™ Signature Trio
    I recommend this product
    What are your favorite features of this product? Sheer-Buildable Formula, Even Application, Balmy Finish, Nourishing
    What's your age range? 55-64
    Rated 5 out of 5 stars
    2 months ago
    Peony with olive skin

    Loving peony! No other lip products match the hydration and ease of effortless lips.

  • JP
    Jk P.
    Verified Buyer
    Reviewing
    Effortless Lips™ Collection
    I recommend this product
    What are your favorite features of this product? Sheer-Buildable Formula, Even Application, Wears Off Beautifully, Blurs Lip Lines, Smoothing
    What's your age range? 45-54
    Rated 5 out of 5 stars
    4 months ago
    Effortlessly beautiful!

    I love everything about this lip collection!

    They are all:

    -moisturizing;

    -flattering in texture, colors, and pigment load;

    -buildable color from tint to strong pigment payoff

    -light, pleasant vanilla scent that is not overpowering;

    I love to place Lily all over my lips and then use Verbena for shading like a gentle, natural lip liner with my lip brush.

    I am so happy with this purchase. I will be repurchasing after I use them up! Love, love, love!

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Foolproof
Buildable
Blendable
Long-Lasting
Soft-Focus Finish
Talc-Free
Vegan
Cruelty Free
Dermatologist Tested
Everyday Wear
Made in Italy
Clean Formula
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Perfect 1.2mm Tip
Hair-Like Strokes
Smudge-Proof
Long-Lasting
Built-In Spoolie
Cruelty Free
Vegan
K-Beauty Innovation
Creamy
Longwear
Smudge-Proof
Sharpenable
Waterproof
Clean Formula
Cruelty Free
Vegan
German-Engineered Blade
Mess-Free Reservoir
Universal Pencil Fit
Clinically Proven
+228% Hydration
Instant Skin Bounce
900K ppm Nano-Particles
Day & Night
Barrier Strengthening
Peptide Powered
Makeup-Ready Base
All Skin Types
Sensitive-Skin Friendly
Fragrance-Free
Clean, Vegan, Cruelty-Free
Creamy, Soft Glide
Blendable Before It Sets
Soft-Focus Finish
All-Day Wear
Waterproof
Earthy, Natural Shades
Sharpenable
Clean, Vegan, Cruelty-Free
Rounded + Angled
Ultra-Soft
Cruelty-Free
Weighted for Control
Easy to Use
Soft Definition