Effortless Lash™ Classic Curve Mascara in Black #color_brown

JUST LAUNCHED: Effortless Lash™ in the perfect brown!

Effortless Lash Classic Curve Mascara in Brown
NEW: BROWN IS HERE!

Effortless Lash™ in brown is here.

Your forever mascara. Now available.

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Endless Diffusion Baked Blush in Heaven
NEW SHADES

Meet Heaven + Hideaway.

Two new shades of Endless Diffusion™. Now in five.

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The Everyday Edit

Special occasions
Young model with smooth glowing skin, brown hair pulled back, wearing a white strapless top, hand resting at her shoulder, soft natural light, clean white background
  • by Ravie

How to do wedding makeup that lasts all day and photographs well

How to build a bridal face that survives the full day, photographs cleanly under flash, and still looks like you.

Read moreabout How to do wedding makeup that lasts all day and photographs well

Buildable
3-in-1 Formula
Hydrating
Nourishing
Pillowy
Fine Line Friendly
Slim Design
Made in Italy
Clean Formula
Everyday Wear
Cruelty Free
Vegan
One-of-a-kind
Clutch-sized
Timeless Design
Handcrafted
Everyday Wear
100% Unique Floral Pattern
Cream-to-Powder Finish
Buildable Color
All-Day Wear
Soft-Focus Blurring
5 Skin-Loving Ingredients
Dermatologist Tested
Clean, Vegan, Cruelty-Free
Hand-Baked in Italy
Evenly Tapered
Ultra-Soft
Cruelty-Free
Precision Design
Easy to Use
Perfect for Blush
Clean Formulas
Cruelty Free
Vegan
Clean Formulas
Cruelty Free
Vegan
Plush-Knit Fabric
Perfect Fit
Effortlessly Neutral
Ultra-Hydrating
Calming
Nourishing
Protecting
All-in-One
Dermatologist Tested
Day-to-Night Mask
Easy Application
Clean Formula
Cruelty Free
Vegan
Made in Italy
Gentle-Hold
Damage-Free
100% Pure Silk
Hair-Like Strokes
True-to-Tone Shades
Smudge-Proof
Ultra-Fine Tip
Gentle on Skin
Cruelty Free
Vegan
K-Beauty Formula
Creamy
Longwear
Smudge-Proof
Sharpenable
Waterproof
Clean Formula
Cruelty Free
Vegan
German-Engineered Blade
Mess-Free Reservoir
Universal Pencil Fit
Clinically Proven
+228% Hydration
Instant Skin Bounce
900K ppm Nano-Particles
Day & Night
Barrier Strengthening
Peptide Powered
Makeup-Ready Base
All Skin Types
Sensitive-Skin Friendly
Fragrance-Free
Clean, Vegan, Cruelty-Free
Creamy, Soft Glide
Blendable Before It Sets
Soft-Focus Finish
All-Day Wear
Waterproof
Earthy, Natural Shades
Sharpenable
Clean, Vegan, Cruelty-Free
Rounded + Angled
Ultra-Soft
Cruelty-Free
Weighted for Control
Easy to Use
Soft Definition
Delight Guaranteed Love it, or we’ll make it right.
Smudge-Proof
Flake-Free
All-Day Curl Hold
Warm Water Removal
4 Plant-Based Waxes
Sensitive Eyes Friendly
Made in Italy
Clean, Vegan, Cruelty-Free